Programme Feature: Bachelor of Communication

By Christina Mary Richard

Studying communication isn’t just about learning to talk better. It’s also about gaining valuable skills like working in teams, solving problems, and thinking critically. Plus, it helps you see the world from different perspectives and understand people better.

A Bachelor of Communication (BComm) degree can open doors to all sorts of jobs. From business to broadcasting, communication skills are needed everywhere. It’s not just for fancy jobs – it’s for anyone who wants to make a difference in the world by connecting with others

What can this programme offer you?

You will receive comprehensive education to prepare you for various roles in the field of communication. Through a diverse curriculum, you will gain insight into the core areas of specialisation such as journalism, advertising, broadcasting, corporate communication, and public relations.

Which specialisation should you undertake?

Journalism: You can step into the shoes of a reporter, uncovering stories and reporting news in a way that captivates audiences. You’ll conduct interviews, craft compelling news pieces, and develop multimedia content. Ultimately, you’ll hone your skills as a storyteller with the power to shape public opinion, in an ethical yet compelling way.

Advertising: You can explore the dynamic world of advertising, where creativity meets strategy to craft campaigns that leave a lasting impression. With a focus on understanding consumer behaviour and utilising various media platforms, you’ll learn to create impactful advertising that resonates with audiences far and wide.

Broadcasting: You’ll master the art of radio and television production, scriptwriting, and new media technologies. Whether you’re behind the scenes or in front of the camera, you’ll learn to create engaging content that captures the imagination of viewers.

Corporate communication: You’ll navigate the complexities of corporate communication, learning to manage and enhance an organisation’s internal and external messaging. From crisis communication to brand management, you’ll develop the strategic prowess to shape perceptions and foster meaningful connections.

Public relations: You may become a master of influence as you build bridges between organisations and their stakeholders. Through hands-on projects, you’ll learn to navigate communication challenges with finesse, crafting campaigns that inspire action and drive change.

Do you qualify?

Admission is open to a diverse range of candidates, from STPM graduates to international students with English proficiency. With a focus on inclusivity and accessibility, we welcome all aspiring communicators.

You are eligible for BComm if you have:

• STPM with min Grade C (GP 2.00) in 2 subjects and a credit in SPM English
• STAM with min grade of Jayyid and a credit in SPM English
• Diploma with a min CGPA of 2.00 and a credit in SPM English
• Diploma in Media and Communication or its equivalent
• Matriculation/Foundation, with a min CGPA of 2.00 and a credit in SPM English
• UEC with min Grade B in 5 subjects including English
• Other recognised equivalent qualifications

Can you use APEL for admission or credit transfer?

Certainly! You can gain admission if you obtain an APEL.A certificate from the MQA. Additionally, you can use APEL.C for some of the courses, allowing you to transfer credits and shorten your study duration.

What kind of careers await you?

The possibilities are endless! Do any of these sound attractive to you?

• Broadcast producer
• Content writer
• Corporate communication manager
• Digital strategist
• Event planner
• Brand strategist
• Journalist
• Market researcher
• Social media manager
• Media planner
• Copywriter
• Political communication consultant
• PR specialist

And…. many more!

What about the learning mode?

BComm is a fully online programme so you can continue to work full time. Dedicated e-facilitators conduct e-tutorials online for students throughout Malaysia. You can access the myOUM portal which has the myINSPIRE learning platform, Digital Library, eServices, myResearch, Handbooks, Survival Guide and other resources.

What makes the programme stand out from the rest?

In addition to its comprehensive curriculum and industry-relevant focus, BComm offers a diverse array of courses covering advertising, broadcasting, film studies, journalism, media studies, and public relations. Exciting developments are on the horizon for the BComm programme. Stay tuned for updates on our upcoming dual degree partnership with the University of Mount Saint Vincent in New York.

Time for action!

You can apply to enrol in the January, May or September intakes. To find out more, visit https://www.oum.edu.my/all-programmes/undergraduate-programme/bachelor-of-communication-with-honours/